K7 Media

K7 Media

K7 switches on its Creator Spotlight

K7 Media’s Digital Team have just returned from VidCon London, bringing back with them a wealth of knowledge shared by the creators, agencies and brands in attendance. The event had something for everyone invested in digital video, from its insightful keynotes to engaging fireside chats and a bustling show floor.

As to be expected, YouTube held the title of ‘most talked about platform’ in the sessions we attended, but hot on its heels was TikTok, its growth over the last year certainly reflected in the buzz surrounding its creators at the event. The company’s General Manager for the UK Richard Waterworth was also in attendance, and underlined TikTok’s desire to expand both the age range of its userbase and the categories of video on its platform, suggesting that 2020 will see it further cement its position as a major new player in online entertainment.

Our researchers shared a selection of key takeaways with our clients during their time at VidCon, but something they emphasised in particular upon their return was the potential for greater collaboration between traditional broadcasters and the creators and leading platforms that make up the rapidly developing world of social video.

It’s with this in mind that K7 is doubling down on its creator-focused research and relaunching Dean Thornhill’s monthly YouTube-focused segment of its VOD Watch Report as a standalone newsletter. Now covering trending talent across multiple platforms, the Creator Spotlight will highlight the stars cutting through the noise and engaging millions with innovative formats, branded stunts and buzz-worthy viral video.

James Conibear

K7's Senior Researcher James is focused on developments across the areas of digital video and children's TV. As well as contributing to bespoke research, he oversees our Digital Daily Seven newsletter and writes the monthly Children's Update. He also curates our Digital Quicklist and Kidslist showreels.

In 2014 James graduated from Edge Hill University, where he studied Film & Television Production. With that knowledge, you'll be unsurprised to hear that he's a keen cinema goer, but also an avid gamer, tennis player and practising aquarist. Sounds fishy if you ask us...